How your story will attract your dream customers

I get it. Your probably thinking....

"How will my story alone help attract customers?"

Or

"What is a brand story video strategy and why should I care?"

Well I'm glad you asked!

A Brand Story Video Strategy is a proven method to stand out from your competition while building a connection with your customers and employees that inspire them to become ambassadors of your company and brand.

Thus saving you huge amounts of time and money on advertising.

When you tell your entire company story, your purpose, values, and how you help others...

People then realize that they share the same beliefs and aspirations as your brand.

Which then inspires them to tell EVERYONE they know about you.

Once you harness your customers and employees network - you save money on advertising while acquiring customers and quality employees with ease.

The strategy contains up to 4 videos

Each one has a specific purpose

#1 - The About Us video

This video captures who you are, what your mission is, how you help others, and your process. This video is the center of the strategy and sits at the top of the homepage of your website.

#2 - The Testimonial Video

This video provides social proof and shows the dream outcome of your customers after they use your product or service. Happy customers share their experience and how much they benefitted working with you.

When potential customers watch this they imagine them going through the same experience as the people they see in the video.

This video is best placed below the "About Us" video on your homepage.

# 3 - The Employee Recruitment Video

This video is pretty much like the testimonial video but its used to recruit employees. Again potential employees imagine themselves going through the same experience your employees describe. This video is best placed on the "we hiring" section of your website.

#4 - Product / Service Video

This video is focused on the benefits and how your product and service will help achieve their dream outcome.This video is placed on your product page or at the bottom of your homepage.

You could use only one of these videos at a time but if you have all four your results with be exponential.

If you use all four videos and place them in the correct areas you will save time and money on advertising by strengthening your brand.

So if you aren't spending money on ads you can repurpose small clips from each video as short form content that adds value to your prospects on social media to gain website traffic.

At the end of the day story is what inspires us as humans to believe in a mission, a cause, or a culture.

If your interesting in doing a Brand Story Video - you could do one yourself or you could give us at HakuaFilms a call.

Well discuss how we can tell your story to get the results you want.